Featured Articles On Type Usage
On Choosing Type
Typography is not a science. Typography is an art. There are those who’d like to ‘scientificize’; those who believe that a large enough sample of data will somehow elicit good typography. However, this sausage-machine mentality will only ever produce sausages. That typography and choosing type is not a science trammeled by axioms and rules is a cause to rejoice.
Read Complete Article“What Font Should I Use?”: Five Principles for Choosing and Using Typefaces
For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for.
Read Complete ArticleHow to Choose a Typeface
Choosing a typeface can be tricky. The beauty and complexity of type, combined with an inexhaustible supply of options to evaluate, can make your head spin. But don’t be baffled — and don’t despair. While there are no easy-to-follow rules on how best to choose a typeface, there are many tried-and-true principles you can quickly learn and apply to make an appropriate typeface choice. If you work systematically through the options below, you’ll have a winning typeface choice in no time.
Read Complete Article10 Rules for Choosing the Perfect Typeface
The typeface you choose for your next layout or logo design could either make it or break it. No pressure! With so many choices, where does one begin?! There is no right or wrong answer to the question, "Which typeface should I use?" However, there are a few guidelines that will help you make an informed decision.
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